OC Marina Insurance, increasing marina revenue, drive more revenue at your marina. Marinas offer much more than just a spot for storing boats. However, most marina operators look to boat slip rentals as the primary vehicle for increasing revenues. In reality, this is a narrow approach that misses some opportunities, sacrifices competitive advantage, and risks driving away customers. A smart business strategy includes OC Marina Insurance and utilizing some of these strategies for increasing marina revenue.

Improve Customer Service

This may seem like an intuitive first step, but many businesses overlook the importance of making their customers happy. Here are some ways to focus on customer satisfaction:

• Perform regular maintenance on the dock to keep it looking good
• Keep restrooms clean
• Create a family atmosphere with a gathering space that welcomes all ages
• Consider some value-added amenities:
  • Dockside cable TV
  • Free Wi-Fi hotspots

Expand Product Line

Increasing the goods and services available can increase expenditures at each visit to the marina. This includes anything that will help your guests or long-term customers to stock their boats or enjoy their visit. Some examples include:

• Add additional slips by expanding docks or reallocating space
• Offer provisions such as ice and fuel for a fee
• Sell craft cocktails and food to eat in or take onboard
• Sell a retail assortment including branded marina merchandise and water-related items such as floating eyewear, dry bags, and “party pad” mats.
• Install extra moorings or a dinghy dock

Expand Offerings

Revenue can be increased through expansion. This can be accomplished in a variety of ways:

• Increase physical footprint by expanding the docks, reallocating existing space, or adding moorings
• Build a restaurant or bar on property
• Create partnerships with nearby marinas or other businesses to encourage new customers
• Open additional locations
• Rent out parking spaces
• Install a fuel dock
• Rent kayaks, canoes, stand-up paddleboards, wave runners, and other water toys
• Offer birthday party packages that include boating tours
• Offer guided kayak tours and stand-up paddling events and classes

Implement Creative Marketing Strategies

Every business needs a good marketing strategy. Develop creative ways to spread the word about your marina. There are a number of ways to implement a strong advertising plan:

• Create a social media account for the marina on Facebook, Twitter, and Instagram and post regularly
• Start a marina blog
• Purchase digital advertising
• Purchase ads in print media that appeals to your target market
• Host a variety of events to spread the word about your marina
• Sponsor contests to attract interest and increase word of mouth

Leverage Strengths

If your marina team has developed specific areas of expertise, there may be ways to leverage these strengths by penetrating adjacent markets, such as:

• Offer consultancy for other marinas in areas of expertise, such as slip-building
• Offer boat maintenance and repair services on-site
• Distribute branded items for sale to the greater community in other retail locations
• Offer classes on sailing, boating basics, and water safety

These are just a few of the ways you can drive more revenue at your marina without relying on increasing rental fees for your existing customers. By purchasing OC Marina Insurance and thinking outside the box, you will find many opportunities to improve your bottom line.

About Mariners Insurance

Mariners General Insurance Group was founded in 1959 to protect boat owners and marine business clients. We are marine insurance experts and insure boats worldwide – in every ocean on the planet. Marine insurance is critical if you own a boat or nautical business. Trust the professionals with all of your Boat Insurance needs – trust Mariners Insurance. Call us at (888) 402-5018 any time you have questions or concerns about insurance for your vessel or marine business.